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Find the price that makes people buy—not leave

Price Sensitivity Analysis

Tell us your product and price options. We'll show you exactly where customers start to hesitate, and what price feels 'just right' for different types of buyers.

Map price resistance curves across consumer segments. Understand willingness-to-pay, price anchors, and segment-specific thresholds with transparent methodology.

< 30 min

Average test time

20-500

AI personas per test

100%

Reproducible results

Open

Full methodology

Decisions you can validate

Common questions our customers answer with GoNoGo testing

What is the optimal price point?

How much premium can our brand command?

Which segments are most price-sensitive?

Where are the resistance thresholds?

How it works

From idea to decision in three simple steps

1

Configure Your Test

Select your test type, upload assets, and choose your persona pack

2

Run Simulation

Our AI personas evaluate your concept using consistent behavioral models

3

Get Actionable Report

Receive a reproducible report with clear Go/No-Go signals and reasoning

Built for transparency

Every test is fully documented and reproducible

Sample Size

20-500

Configurable per test

Reproducibility

Deterministic

Same input = same output

Full Export

JSON + PDF

Complete data access

Methodology

Open

Every assumption documented

Ready to make confident decisions?

Start testing your ideas with AI personas today. No surveys, no waiting, just clear signals.