🔒 SOC 2 Compliant · Enterprise Ready

Transparent by Design

How GoNoGo Works

GoNoGo is a decision engine that produces structured reports. It is not a market research summary and does not hide disagreement.

THE FLOW
Select Test
Choose from 30+ test types
Configure
Pick personas & add content
Execute
Deterministic simulation runs
Report
Get auditable results

Core Principles

Every design decision reflects our commitment to transparency and reproducibility.

Backend is the source of truth

The UI never computes rankings, confidence, or decision signals. It only renders what the backend returns, ensuring consistency across all clients.

Determinism + replay

Runs are reproducible. Given the same inputs, versions, artifacts, and seed, GoNoGo produces byte-identical JSON. Reports include pinned versions for auditability.

Uncertainty is explicit

Confidence is always a range—never a false single number. Disagreement includes direction and notes when available. No hidden risks.

Versioned grounding + personas

Persona packs and grounding snapshots are versioned artifacts. Reports include the exact versions used, enabling precise reproducibility.

What makes us different

Unlike traditional research tools, GoNoGo prioritizes auditability and reproducibility over black-box convenience.

Full methodology disclosed in every report
Same inputs always produce identical outputs
Export to JSON or PDF for any stakeholder
Version-pinned artifacts for audit trails
Get started

Traditional vs GoNoGo

Traditional
Hidden algorithms
GoNoGo
Open methodology
Traditional
Single confidence number
GoNoGo
Confidence ranges
Traditional
Disagreement buried
GoNoGo
Dissent surfaced
Traditional
Non-reproducible
GoNoGo
100% deterministic
Traditional
Proprietary formats
GoNoGo
JSON/PDF export

Built for Enterprise Trust

Auditable by design
No hidden transformations
Real-time processing
Enterprise-grade security

See it in action

Run your first test and experience transparent, reproducible results.

Start Testing