Pre-built audience segments
Ready-to-use persona packs for instant testing with your target audience.
Price-Sensitive Consumers
Budget-conscious shoppers who compare across channels
Enterprise Buyers
Corporate procurement and decision-makers
SaaS Buyers
Software evaluators and implementers
FMCG Shoppers
Fast-moving consumer goods purchasers
Mid-Income Urban Buyers
Urban professionals balancing quality and value
Value-Driven Families
Family decision-makers prioritizing long-term value
SMB Owners & Operators
Small business owners making purchasing decisions
Founders & Executives
C-suite leaders evaluating strategic investments
Hospitality Guests
Travelers and hospitality service users
Retail Decision Makers
Retail buyers and merchandising managers
Pricing Scenarios
Multi-segment pack for price testing
Feature Adoption Scenarios
Early adopters to laggards spectrum
Market Entry Scenarios
New market entrant evaluation personas
Behavioral calibration
Each persona is calibrated with documented decision biases, price sensitivity, and trust signals.
Fully documented
Every persona pack includes complete behavioral specifications you can audit.
Reproducible
Same input, same personas, same output. Every time.
Need a custom audience?
Create custom persona packs tailored to your specific market.